Emma Roux is an interior and graphic design studio based in Paris specializing in the decoration and interior design of high end restaurants and cafés throughout what is the most visited city in the world: Paris! The goal was not only to increase the value of their online presence given their significant offline success, but also to show the diversity of their work and the extensive creative process required to design each project.
To do this, we involved the user into the creative process of the Emma Studio. Like many creatives, the Emma Roux studio goes through large quantities of images to find their inspiration, finding inspiration in every possible element, such as: color, typography, objects, interior, nature, etc… We created an interactive mood board for the user using images and color schemes that the studio had used for their creation, as well as Macro typography to show a clear hierarchy and an appealing design. We enhanced the user experience by showing them where the product was coming from.