“Raw yet refined, the collection shows the amazing attention for detail and fantastic creative talent that have marked Felicity’s career to date. ” – Vogue Italia

Our Involvement

UX&UI Design Responsive Design E-commerce Digital Strategy


Felicity Brown Ltd is an haute couture company created by London-based fashion designer, Felicity Brown. She received a first class honors degree and won the Charles Rennie Mackintosh Award Felicity Brown Ltd.

They challenged us to help them express the complexity and the beauty of Felicity’s designs while highlighting the luxurious fabrics and high quality tailoring of each look.


We went through a visual exploratory process in how we could work with the strong imagery her designs were providing. By simply scanning parts of her design pieces, the design we pulled together was surprisingly easy and we turned it into a highly-visual website design to promote her collections.

While the company eventually ended up closing, and Felicity took a shift from the catwalk to the highway and began a new journey, we felt this was too good to not share.

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